Meet Jim

America’s ZoneCoach®

Jim Fannin is the World’s #1 Coach of Champions. He has coached more champions in life, business and sports than anyone on earth. More than a “life” coach,” Jim Fannin is a “change your life” coach.  His proven Zone Blueprint EMPOWERS you to SWIFTLY become your genuine, authentic best self. Jim has guided the careers of the world’s best professional athletes from 10 sports and business executives from 50 industries for more than 40 years.  In addition, he has coached individuals, families, relationships and students in simplifying and balancing their lives.

From winning Wimbledon, the World Series or a Gold Medal to losing 68 pounds…placing cancer in remission…saving lost marriages…helping a child make better grades…or overcoming financial ruin… Jim Fannin has been there for his clients.

Jim’s success tools are NOT just for the super star. They are designed to help anyone reach their full potential as they tap into life’s most successful mindset…the Zone.

As America’s ZoneCoach® Fannin brings startling success to those with varying skills and experiences, from performers who’ve reached the top of their game to those who haven’t seen their fullest potential. The ZoneCoach® turns every individual’s ingredients of ability and vision into a gourmet feast of peak performance.

You set your goal and the ZoneCoach® guides you there with daily, weekly and monthly regimens. He’ll shake your comfort level only to broaden the confidence with which you accumulate goal after goal.

For decades Jim Fannin has traveled the world in the professional trenches of competition and has emerged as a master of preparation and “moment of truth” adjustment. He has been directly involved in some of the greatest life, business and sports performances of all time.

Jim at a Glance


From his first book in 1978 entitled, Tennis & Kids:  The Family Connection to his newest book, The Blueprint: A Proven Plan For Successful Living, Jim loves to write. Check out his other works: The Pebble in the Shoe, S.C.O.R.E.® For Life, and 90-Seconds To A Great Relationship. Plus listen to his internationally acclaimed 90-Second Rule™ (six-hour audio program), as well as his 2-hour Zone audios called Life in the Zone, Business in the Zone, Sports in the Zone, Baseball in the Zone, Tennis in the Zone and Golf in the Zone.


As an executive coach and consultant Jim has guided individuals, teams and companies from 50 industries; He has coached thousands of executives from 350 of the Fortune 500, plus 100’s of small businesses and entrepreneurs; He has also conducted hundreds of half-day, full-day and 3-day seminars and retreats for leadership, sales, and management teams.


Looking to lower your handicap or wear The Masters green jacket? Jim can get you there.  He has coached the world’s #1 pro golfer; #1 golf instructor, #1 golf commentator, and #1 golf magazine editor; Delivered multiple presentations at PGA Golf Shows; Conducted seminars for 100+ PGA golf instructors.

Jim has coached 10 pros to win their first tournament, PGA Rookie of the Year, and the University of Illinois Men’s Golf team to garner eight Big 10 titles and 10 NCAA team appearances, NCAA/Big 10 Coach of the Year, 2 NCAA Champions, and 10 NCAA All-Americans; Jim has conducted 100+ of his proprietary Golf in the Zone™ Schools with Golf Digest Top 50 instructors David Leadbetter, Brian Mogg, Mike Adams, and Jim Hardy to name a few.


The world’s best baseball players call Jim 24/7. He has coached 3 Hall of Fame inductees (Randy Johnson, Frank Thomas, Jim Thome) and 28 MLB All-Stars, including 5 MVPs, 4 Cy Young Award recipients, 2 Batting Champions, 3 HR champions, and Silver Slugger and Gold Glove winners from every position. He has also individually coached 9 members of the 1997 World Series Cleveland Indians, players from Nippon Professional Baseball (Japan), KBO (South Korea), and even a New Mexico State Champion Little League team.


Jim inspires audiences from 25 to 15,000 in attendance. He has conducted over 2000 powerful, informative, and interactive talks on thinking like a champion in life, business and sports.  Jim’s talks are game-changers and more importantly…life-changers!


As a former professional athlete, Jim is an expert on preparing, adjusting and evaluating performances while attracting the Zone. He has coached athletes from 10 professional sports including the best coaches and players from the NFL, NBA, MLB, MLS, PGA, LPGA, ATP, WTA, PBA, WBA, and the World Cup; Olympics; and every amateur sport including performers in boxing, swimming, poker, equestrian, skiing, running, body building, curling, shooting, bass fishing, bowling, etc.


Jim was a professional tennis player and full-time coach on the ATP/WTA Tours. He can definitely get your game in the Zone. He has coached seven ATP/WTA players in world’s top 10, including French Open and Wimbledon champions; Coached Italian Davis Cup to World Finals; Owned 60,000 sq. ft. S.C.O.R.E.® Tennis Academy producing seven national champions and $24 million in college scholarships; Owned world’s largest junior tennis program with 250,000 Tennis Tots® children enrolled in 350 locations worldwide; Invented shorty tennis racket in 1973; Coached #1 pro from 16 different countries.


Enjoy Jim’s columns in Hinsdale Magazine, Huffington Post, Born To Ride Motorcycle Magazine, and Spark Magazine.


As a parent and grandparent Jim knows the trials and tribulations of raising a child.  As one of his favorite subjects, he has conducted over 500 parent seminars titled, The Parent Blueprint: Coach Your Kid To Greatness.


As a former pro athlete and now over 60 years old, Jim appreciates wellness. He has conducted seminars for Kentucky Health Departments, Wellness House (cancer patients), Kings Daughter’s Hospital, GE Healthcare, and American College of Healthcare Executives to name a few; Coached Ms. Florida, Ms. Fitness USA in addition to numerous wellness, fitness, strength and conditioning coaches. Jim has been featured in, Cosmo, Esquire, and Men’s Health.


Personal relationships are sensitive and can be complicated. Jim’s clients have his 100% confidentiality. He has saved and enhanced over 1000 marriages with his 90-Seconds To a Great Relationship book, couples seminars, retreats and individual coaching. He has conducted over 100 relationship workshops titled, The Relationship Blueprint: How 1+1=3.


Jim loves teachers and he especially loves students seeking to be the best they can be. His S.C.O.R.E.® Success System has been taught in a 3rd grade, Chicago public school for the past six years. In addition, Jim has coached ALL of the principals of ALL of the schools in Alaska. What an experience! Today, Jim is still coaching junior high, high school and college students to perform in the Zone during homework and when tests arrive to help them set personal academic records.


Born in Ashland, Kentucky; B.S. East Tennessee State University; Happily married with a daughter, stepdaughter and grandson; lives outside of Chicago, IL.

Jim Fannin Delivers Results

Jim taught me to manage my mind so I don’t get in my way of achieving my goals and dreams. There’s no grey area with Jim. His tools are simple and applicable to life.

Chad Selzler

Amateur Golfer

Jim taught me to manage my mind so I don’t get in my way of achieving my goals and dreams. There’s no grey area with Jim. His tools are simple and applicable to life.

Chad Selzler

Amateur Golfer

Jim taught me to manage my mind so I don’t get in my way of achieving my goals and dreams. There’s no grey area with Jim. His tools are simple and applicable to life.

Chad Selzler

Amateur Golfer


Let Jim Fannin inspire and educate your audience, leaving them with invaluable tools to change their life, business or sport.


Let Jim personally guide your life, business, or sport as he customizes his S.C.O.R.E.® Success System for maximum results.


Take Jim with you! Tune-in to his weekly podcast with his awesome guests or listen to his internationally acclaimed audio programs for life, business and sports.


Learn the powerful S.C.O.R.E.® Success System through Jim’s books, articles and blog. Plus Jim is always coaching on Twitter and other social media platforms.

The World’s Biggest Companies are in the Zone

A Proven Plan
For Successful Living

“As my executive coach, Jim Fannin taught lessons with his proprietary S.C.O.R.E.® tools that will last a lifetime. He gets swift and enduring results.”

Mark Vachon – former President & CEO, GE Healthcare Americas

Available in Bookstores Nationwide

What People Are Saying About "The Blueprint"

The S.C.O.R.E.® Success System is the only proven thought management system for attracting the peak performance mindset called the Zone. All Jim Fannin services and products are based on S.C.O.R.E.® Success System tools and techniques.